Everyone is trying to sell to you. But who is trying to help you discover the right people and businesses you should work with?

It’s 2022. Africa has come a long way in internet and data penetration. Tech giants have risen in virtually all sectors - ecommerce, entertainment, fintech, education, health, etc. With the number of internet users tripling over the past 4 years, the continent seems on the right path to fixing a major problem plaguing consumers of goods and services: Who is reliable?

The data deficit

On the surface, the ‘who is reliable?’ question seems easy enough - a few reviews on Google and some quality pictures should do the trick.

Should it?

81.1% of consumers will use a business or artisan referred to them by someone they know. That number goes significantly up if it’s someone they trust.

So why are people trusting other people’s words on professional services even though the persons giving the reviews might not be a professional in that domain?

It’s easy. People don’t care the thickness of the pipe the plumber used. They care more on whether their friend found the overall solution to be durable and worth the money spent.

While this makes sense, it goes on to hit the part close to the money - is there a way for people who don’t have a large enough friends network to pull similar benefit?

The answer right now is complicated. There simply isn’t enough data domicile in one place. With some google-fu you might strike gold with some brand that took marketing serious. With artisans, chances of this reduces by a lot.

What is Buzz?

Buzz is focused on giving consumers enough data to make a good decision on business or people to work with. Buzz does this by making it easy for artisans and business to put enough data on the internet for people to know what they do, while encouraging real people who have used those products/services to give honest reviews.

Why should you list with Buzz?

1. Visibility

Every business on Buzz is exposed periodically through our advertisement network. This means you get shown to a lot more people on the internet.

2. Searchability

Buzz is optimised for SEO. This means the chances your business is shown to people looking for your services through Google

3. Marketing clarity

Our team of marketers help you clarify how you communicate to the customer about what you do and how. This helps strangers trust you more.

4. Social Proof others trust you

People use businesses other people trust. Buzz helps you showcase proof that others have used you, and what they have to say for it.

5. Clear way to reach you

Buzz presents an easy way for people to reach you either via mail or WhatsApp.

What’s next after Buzz?

Hera could help you build your social media into the kind of business people will love to do business with. We have helped over 35 business reach the right people on through content marketing.

Get started today.